Fast Turns for Monthly Specials
Racetrac
Industry
Retail
Location
Atlanta, GA
Date
Ongoing
Tech
- Lift ERP
- PrintFactory Rip and Color Management Software
- H5
- LX3
- Acuity F
- Zund Digital Cutter
- Cronos Matic Sewing Machine
Kickoff
Racetrac operates almost 700 service stations across the Southeast, making them one of the largest privately-owned businesses in the area. They’ve expanded beyond gas, adding hot food options, coffee and fountain drinks, and even frozen yogurt stations in some locations. There’s a lot of good stuff inside, and they needed a way to let customers at the pumps know all about it.
Solutions
Racetrac runs monthly promotions, specials and product spotlights. They’re advertised with POP displays on gas pumps as well as dimensional displays surrounding concrete bollards in front of the store. With a need for quick turnaround times and an assurance of quality, Racetrac relies on Copley to have the signs done and delivered every month, no questions asked.
Impact
Copley alleviated any worries surrounding quality, consistency and on-time delivery for the brand team at Racetrac. By providing a consistent brand look across multiple projects and months, Copley allows Racetrac to focus on the message, and insures that message has the desired impact.
